4C Newsletters
2010 – The year to really be on top of your media buying performance
Tony Squires discusses how to review your media buying performance in 2010.
February 2010
Marketing and Procurement: a happy partnership?
Tony Squires discusses how the credibility gap in procurement affects engagement with marketing departments.
October 2009
Is the Agency Payment Model Broken?
Tony Squires discusses the consequences of advertisers paying their agencies by results rather than hours worked.
May 2009
Agencies are still focused on creating ads and placing the media. For some advertisers, more is needed.
March 2009
The Rise of Marketing Procurement Man
Marketing is unlike other procurement categories – price is not the ultimate end game! What can YOU do to ensure you’re best in class?.
January 2009
Now is the Time to Push for Improved Media Value
As Advertisers have less money to spend and the media market continues to change & evolve. How do procurement teams make the most of the current opportunities?
November 2008
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