Chief Executive appointment at 4C
January 2008
4C Associates, the procurement solutions company has today announced that Johan Denekamp has been appointed Chief Executive for the Group.
The appointment was made following a progressive re-organisation at the company which sees Johan take up the Group CEO role, previously split between the two founders Peter Marson and Ed Ainsworth. In his new role Johan will continue his client-side work, helping some of the world's leading organisations to optimise their marketing services procurement.
Announcing the appointment the co-founders of the company, Peter Marson and Edward Ainsworth said "We are delighted that Johan has accepted this new responsibility which will see us very well organised as we move into our next stage of development. This reorganisation allows Peter and me to focus on developing new clients, look at possible acquisitions and other new business streams to be able to continue our phenomenal growth and our ability to provide truly innovative procurement solutions. Johan's in-depth knowledge of the company gained over the last 4 years coupled with his significant management expertise from his previous agency management roles means that he is ideal for the role."
Johan commented "It is an exciting time for me to take on this new role. Procurement is riding the crest of a wave right now, the highly competitive nature of the industry means that we need to be set up in the best way to tackle the challenges head on and drive the company forward. We all pride ourselves on our very hands on involvement with our clients and that will not change in this new line up."
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