Board-level appointment of Johan Denekamp
April 2006
Johan Denekamp, the former COO of OMD Europe has joined 4C Associates as CEO of their strategic sourcing group. Over the last three years Johan has lead agency reviews at Boots, HBOS, Sainsbury's, Cadburys, Lloyds TSB, B&Q and O2. 4C is a procurement solutions consultancy that helps some of the UK's largest companies to deliver value savings across their supply base. The company specialises in reviewing complex spend categories such as marketing.
With 10 years senior commercial experience in the agency world Johan's experience is virtually unique. Johan and his team at 4C help their clients across a wide range of activities, from compliance audits and transparency reviews of agency (especially media) activity, through domestic UK and European pitch management, review and re-negotiation of existing agency contracts, implementing the very latest incentive arrangements through to strategic analysis of the global agency market place. Often 4C are asked to bridge the gap that sometimes exists between marketing and procurement to ensure the goals of both parties are reached.
"I am very pleased to welcome Johan to the senior management team. This is a great appointment for our company and really strengthens our top management team". said Ed Ainsworth, co-founder of 4C.
This board of 4C is made up of Dr John Viney, (CEO, the Zygos Partnership), Jon Bumstead, (Director of Strategy, DHL Exel Supply Chain), Nic Smith, Non-Executive Director as well as Peter Marson, (Co-founder), Ed Ainsworth, (Co-founder) and Johan Denekamp.
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