Management Team



Edward Ainsworth

Managing Director
Edward Ainsworth (Co-Founder & Director)

Ed is one of the two original founders of 4C Associates. He is a regular author on the subject of best practice in procurement, frequently contributing to industry articles in the subject. Prior to 4C's foundation, Ed was a partner in the Mercer Digital group of Mercer Management Consulting.
 

Yasar Khan

Chief Financial Officer
Yasar Khan (Chief Financial Officer)

Yasar is Chief Financial Officer of 4C Associates and is responsible for our Group finance team. Prior to joining 4C, he held a number of positions at Celerant Consulting finishing as VP Special Projects. He has also held senior positions at PepsiCo and Deloitte & Touche. He qualified as a Chartered Accountant in 1994
 

Daniel Lieghio

Managing Partner
Daniel Lieghio (Managing Partner 4CC)

Dan has been with 4C since 2002, and was previously an Engagement Manager with strategy consultants Mitchell Madison Group in London. Dan is responsible for helping global companies to achieve best practice in all aspects of procurement. He has led 4C and client teams on a full range of consultancy work, from developing procurement strategy through to delivering major cost savings and change programmes. The procurement press call upon Dan regularly to speak and write on a wide range of procurement topics.
 

Paul Reynolds

Managing Partner
Paul Reynolds (Managing Director, 4CX)

Paul is a managing partner of 4C Associates and is responsible for leading the management team and client leadership within the company. Paul also leads logistics category development and other operational activites at 4C. Prior to joining 4C he held a number of senior supply chain and logistics positions in companies such as Office Depot, Asda and Sainsbury's.
 

Simon Smith

Head of Outsourcing
Simon Smith

Simon leads our outsourcing procurement teams. He focuses on implementing and then directing large-scale procurement outsource agreements and has led the development of 4C’s innovative processes and systems across our blue chip clients. Simon’s previous experiences include working across Global and regional procurement initiatives for a number of FTSE 100/250 companies.
 

Johan Denekamp

Consultant
Johan Denekamp

Johan was CEO of the Group from April 2008 until December 2009 following 2 years as CEO of the 4C Consulting team. Prior to joining 4C in 2004, Johan was the European Chief Operating Officer of Omnicom's media company in Europe - OMD. Preceding his 12 years working in advertising, he trained with Price Waterhouse and qualified as a chartered accountant in 1982. Johan is a Fellow of the Institute of Chartered Accountants of England and Wales.
 

Nicholas Smith

Non-Executive Director
Nicholas Smith (non-Executive Director)

Nic is a non-executive member of the 4C Associates board. He is also a Fellow of the Institute of Chartered Accountants of England and Wales and has other non-executive directorships including AIM-listed Asian Citrus Holdings Ltd. and Plus Markets Group Plc.

Nic has held a number of senior investment banking roles. He was Director of Origination at Flemings in London and prior to that, Group Finance Director and Co-head of Investment Banking of the Jardine Fleming Group in Hong Kong.