Our Partner, Kelly Archer and IT Expert and Director, Joe Gibson explored what sets good and bad AI technology apart in the procurement space in CPO Strategy’s Spotlight story.

Here’s a preview of the topics covered by our experts:

  • AI in Procurement: Not all AI is equal; generative and conversational AI have distinct impacts.
  • Paths to AI Adoption: Businesses can choose AI extensions, AI solutions, or AI platforms, each with trade-offs affecting costs, expertise, and long-term viability.
  • Human-Centric AI: Procurement tools must be intuitive and value-driven, not just cost-cutting mechanisms.
  • AI and Data Culture: Companies must decide between data extraction (Big Tech) and ethical data practices (privacy-focused firms).
  • Cultural Impact of AI: AI reflects human biases and corporate values; success depends on aligning AI with company culture.
  • Adoption Challenges: 52% of procurement software features go unused, highlighting the need for better implementation.
  • AI’s Future Role: Sustainable success requires integrating culture, data, and AI—prioritizing culture first.

Read the full article here: Artificial intelligence or artificial idiocracy? The future isn’t equal for everyone – CPOstrategy

What’s Next?

At 4C we believe a digital-first strategy is imperative for sustainable competitive advantage, whilst unlocking the full potential of commercial operations. Our digital offering continues to expand, with exciting partnerships and a growing team of digital experts. To find out more, contact Joe Gibson to discuss your challenges and how we can help.