My Computer Just Had a Good Idea

Steven Sargent Artificial Intelligence, Blog, Technology 0 Comments

Creativity is the final bastion of what it is to be human, the one thing that machines are not going to be able to do, and therefore our jobs are safe provided they require creative input.  A new book out this month by Marcus du Sautoy, The Creativity Code, discusses to what extent computers can be programmed to invent and …

How to incentivise advertising agencies

How to incentivise advertising agencies

Steven Sargent Blog, Marketing

There are a number of different methods that companies can use to measure marketing performance.  A good way to think about these is to divide them into three categories – Advertising Performance, client Account Performance and Business Performance – these then cover all the metrics considered to be of key importance. As part of your regular advertising activity you will …