AI or BI in the era of digital transformation?
Worldwide, 2.5 quintillion bytes of data are being produced every day. This endless flow of information is a cornucopia for the companies who have developed
Worldwide, 2.5 quintillion bytes of data are being produced every day. This endless flow of information is a cornucopia for the companies who have developed
4C Associates’ Andrew Davidson considers how added personalisation benefits both retailers and their customers. Before I explore the vast array of advantages offered by personalised