Consumer Products

We understand that the Consumer Products sector is under pressure to meet evolving consumer demands whilst also dealing with cost pressures, supply chain uncertainty, sustainability requirements and an increase in global regulation. We use our extensive experience in the sector to work with Consumer Products businesses to face these issues head on, turning challenges into opportunities.

Your challenges

You want to adapt to meet your consumer demands

Your consumers are increasingly demanding more – more personalisation, more sustainable options, more value for money, more innovation. You need to ensure your organisation is set up to prioritise and adapt to these demands.

You want to embrace new technologies

You understand there’s significant benefit in implementing new technologies such as AI and machine learning, but the rapid pace of change means you’re not sure how best to deploy them across your organisation to meet your needs.

You want to manage your cost base

You’ve had to deal with inflationary markets where the rising costs of raw materials, labour, and logistics have put pressure on your margins. To deal with this, you need to ensure that you’re taking an end-to-end approach to cost management.

You want to ensure a resilient supply chain

Having weathered the storms of ‘black swan’ events over the past few years, you understand that having accurate demand planning and building a resilient supply chain are essential to navigating future uncertainties, ensuring you have product available for your consumers.


Helping you make smart procurement choices to get the best value, quality and resilience.


Helping you to maximise profits through making manufacturing more efficient and reducing waste.


Helping you to make your supply chain more efficient to deliver gains in cost,

Our Leadership Team

Allison Ford-Langstaff (FCIPS)



Allison is an experienced Procurement & Supply Chain leader with over 25 years of commercial experience across both public and private sectors.  With a passion for innovation, learning and development, Allison leads our Services team of SMEs, who share their expertise and thought leadership across 4C.


Allison’s specialism is transformation, vision and strategy setting and managing change programmes, including cultural change, operating model and organisational design and she is passionate about ‘moving the dial’ in people’s capability to help organisations achieve sustainable success.


Prior to 4C, Allison ran her own consulting business for 10 years, providing business strategy and commercial expertise to SMEs, as well as selling and delivering multi-million projects and acting as CPO for several procurement transformation programmes supporting organisations including British Steel, Bridgestone Firestone, Sanoma, Capita, Network Rail, Astellas, DHSC, Sellafield, MOD, Reckitt, Eurostar, Arriva and GSK. Allison’s previous experience also includes leading the Sourcing & Supply Chain function in Orange UK and a CPO role for Wanadoo.


As 4C’s Services lead, Allision works with a team of experts who share their deep expertise, research and insights across 4C, building tools and techniques that enable us to consistently deliver sustainable impact to our clients. She heads up our Early Careers Consultancy programme, inspiring those new to consulting, commercial, supply chain and operations roles to find their passion and build both their technical and consulting expertise.


Andy Hemsley


Andy has over 25 years’ experience as a consulting partner and senior change & transformation leader.  Working with financial services organisations, Andy focuses on how diverse capabilities are integrated to help successfully deliver the most complex change and transformation challenges.  Andy has led delivery of digital transformations, organisational change, operational effectiveness, and technology implementations as well as carve-outs, M&A and joint-ventures.

Andy’s passion is promoting diversity and championing equity and inclusion in all the work he is involved in with clients and here at 4C.

He has in-depth expertise in shaping, mobilising and leading complex change using traditional, agile and hybrid delivery modes.  He has extensive experience of helping organisations successfully shape and deliver their entire portfolio of change and transformation on a global scale – as well as building their own in-house capability to deliver.  As a highly experienced and hands-on delivery leader, he has also led assurance of large and complex programmes to help boards and leadership teams reduce risk and increase certainty of success.

In addition to his financial services focus, having worked extensively across banking, insurance, payments and UK regulators, Andy also has cross-sector experience in consumer products, telecoms, utilities and life sciences. At 4C, Andy is expanding and broadening our Financial Services team, using his industry focus and insights to further develop our team and the impact we make across the sector.