Digital Marketing Magazine: Think Lean in Marketing

4C Associates In the press

When reviewing marketing spend, all too often organisations focus on the broad budgetary issues that they have, want and need to solve, from ‘how can I buy or do this for less?’ to ‘why can’t my agency hit the brief first time every time?’. To address these types of issues there are a number of steps that can be taken in marketing procurement based on Lean Six Sigma methodology.

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