The End of Supermarket Price Wars-

The end of supermarket price wars?

Jeremy Smith In the press

Supermarkets waging price wars is nothing new, however, the sustainability of the practice has long been called into question. The past two years, and the previous Tesco-dominated era, have been all about slashing costs and delivering the cheapest products possible. While this has proved advantageous for cash-strapped customers, and the growth of the likes of Aldi and Lidl, it has put an inordinate amount of pressure on suppliers.

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