Fourth Source: Procurement – Better understanding means better business in a post Brexit marketing world

4C Associates In the press

Procurement has always been a source of friction in marketing. Marketers don’t like procurement; it’s that simple, we are the enemy. This is also not helped by the industry perception that Procurement as a function lacks agility and creativity, both assets which are central to marketing and all that it stands for. But, with better communication and understanding this can, must and will change, particularly as we move into 2017 and all the uncertain economic changes that are on the horizon.

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