Worldwide, 2.5 quintillion bytes of data are being produced every day. This endless flow of information is a cornucopia for the companies who have developed the capability to analyse and leverage this data into actionable insights. Whether it’s to drive revenue, control costs or optimise operations, it is now an imperative that no industry is […]
4C Associates’ Andrew Davidson considers how added personalisation benefits both retailers and their customers. Before I explore the vast array of advantages offered by personalised retail services, I would like to clarify two common misconceptions. The first is that gathering, analysing and actioning data is expensive. I remain astounded by the amount of retailers not […]
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