Oystercatchers gain new strategic partnership from 4C Associates

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Marketing consultancy Oystercatchers, founded by Suki Thompson and Peter Cowie have developed strategic partnership with procurement specialist, 4C Associates.

The strengthened relationship enables Oystercatchers with 4C to provide clients with unrivalled advice on how to maximise their marketing spend in this challenging market place. They believe that they will be able to offer broader and more in- depth market and agency information which is vital to help client companies change their budget emphasis, maximise ROI, re-organise their marketing departments and optimise their agencies value.

Oystercatchers was launched in November 2007 and has had a highly successful first year working with clients such as lastminute.com, McDonald’s, Army, Camelot, Barclays Global Investments, Lloyds TSB, Honda, Electrolux and 118118

The business has expanded from its original digital marketing specialism to incorporate marketing efficiency evaluation, client/agency relationship audits, agency search and selection across all disciplines and training programmes for both clients and agencies, recently with 4C the offering has expanded to include specialist procurement advice on industry and agency rate card benchmarking, contract negotiation, PBR and KPI development.

4C Associates is one of Europe’s leading procurement solutions providers with over 100 purchasing and marketing category experts. They specialise in delivering large savings across complex spend categories for major companies, using experienced resources and sophisticated technologies to deliver exceptional results. Clients include O2, Prudential, ITV, AstraZeneca, BG Group, BP, Cadburys and De La Rue.

Suki Thompson states “In the current climate, more than ever, our clients need us to optimise their marketing budgets, as well as making their new and existing agency relationships work really hard. Our deal with 4C gives us the opportunity to offer our clients both in the UK and internationally, real specialist procurement advice that sits perfectly alongside our market and agency knowledge. We are an ambitious company and this relationship helps us grow our business, so that we can provide an even better and more extensive service to our clients. We will be co-locating with 4C in their HQ offices in Hammersmith from the end of January.’

Johan Denekamp, Group CEO of 4C Associates adds “During 2008 the 4C Group has invested in a number of strategic initiatives designed to increase the company’s capacity to exploit the European and global procurement transformation opportunities and become a world class procurement solutions company.

We have streamlined our business to create a scalable business that focuses on our client centric vision and provides growth opportunities within procurement solutions through our core services of Consultancy and Outsourced Procurement Services. Oystercatchers is a great business that complements our procurement capabilities very well and we will both be stronger as a result of this alliance.

4C has enjoyed a really successful year and is now the most awarded company in its sector with five CIPS awards won in as many years in partnership with its clients.”

If you have any media queries, please contact Victoria Sinclair:
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