Procurement and Supply Australasia: The future of marketing procurement

4C Associates In the press

Marketing is one of many functions which was put under growing pressure following the economic crisis. As a result, many businesses have seen increased collaboration between procurement and marketing. The latter needing an ally in the quest to maximise value and the former enjoying a more strategic role within the business. But what’s next?

Milan Panchmatia, Managing Partner at 4C Associates shares his views.

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