Whitepaper: How to harness data to deliver a profitable seasonal range

Retail continues to go through unprecedented change in a challenging environment that continues to pile pressure on margins. Bricks and mortar stores, once seen as an asset for many retailers are increasingly becoming liabilities. Retailers have to face into the need for digital transformation and to harness the power of data and insight to determine that the right decisions are made across all aspects of their businesses. Data, very often a free “output” is seldom used effectively and is often neglected or ignored.

Uncertainty, apparent in many guises also adds to the margin pressures – customers, increasingly aware of the potential negative consequences of Brexit are beginning to alter their buying habits. Whilst the overall impact on total food and grocery sales is negligible – 21% of shoppers say that have more focus on saving money from their grocery shops in the year ahead verses 16% this time last year. (source: Food & Drink Sector performance, IGD)

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