marketing procurement managed services

Nomad Foods Europe is a leading packaged foods company. Through an acquirin business model, they own a global portfolio of best-in-class food companies and brands within the frozen category and across the broader food sector.

  • business challenge

    4C were engaged to provide a Best in Class strategy to rationalise and future proof the communication supplier base for clients. Key areas include improving commercial terms, flexibility to substitute supply base, transformation of services, transparency of service provision, accountable risk and reward fee structures and the update of contract terms to reflect proliferation in digital services, IP and regulation.

  • our approach

    Category Diagnostic

    • Produced full category overview
    • Data driven diagnostic to identify key opportunity areas

    Market Engagement

    • Utilisation of key business areas to ensure maximum efficiency
    • Engagement of key client stakeholders to surpass expectations

    European outreach & Acquisition flexibility

    • Establish and provide stable Supply Chain foundation for business fluidity.
    • Consolidation and strategic overview of new European acquisitions.
    • Central sourcing projects
    • Local sourcing projects

value delivered

Category savings to date:

  • Savings between 3-6% year on year
  • Streamlined the category and provided flexibility to suit business acquisition model
  • Built internal credibility with the executive board for review and implantation of strategic European project

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