Boots UK is a member of Alliance Boots, an international pharmacy-led health and beauty group.
Boots is a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers across the world.
At Boots, as a marketing category manager, I was part of a team charged with managing the whole process of our agency review. This was a huge and extremely challenging brief. We engaged 4C as our support consultants. 4C worked closely with us to help us to develop the best structure for the new media/advertising agency. Their insights into the agency psyche were invaluable as we wrestled with these structural issues. As a result of these insights we were able to clearly identify resources that increased the value of the agency services provided. It helped us to separate non-essential detail from the really important issues. Ultimately we think it has enabled us to build strong and sustainable relationships with our agencies.Claire Astill, Marketing Category Manager, Boots