United Biscuits (UB) is one of the world’s pre-eminent branded snacks businesses. The company produces some of the best known and loved sweet and savoury snacks, with products ranging from biscuits and crackers to cakes and savoury snacks. UB’s portfolio of brands includes McVitie’s, Jacob’s, Carr’s, McVitie’s Jaffa Cakes, Mini Cheddars, go ahead!, Verkade, Sultana, BN, and Delacre.
4C have been working with UB since 2009 and have enabled a step change from procurement savings to delivering cost transformation. The team 4C put in place has over-delivered on all objectives and proved themselves to be constant innovators; always looking for processes to optimise or leading edge technology to deploy. We are extremely pleased with the results achieved and I wouldn’t hesitate to recommend them.Edward Fuchs, Group Procurement Director, United Biscuits