Report: The Future of Sport and Leisure

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Download our complimentary report following in-depth consumer research examining changing attitudes towards leisure, sport and entertainment post-lockdown.

The multigenerational survey of 238 UK respondents have shown us that whilst consumers enjoyed leisure and live sport and entertainment pre-lockdown, they are hesitating to return to entertainment and sport venues as they reopen post-lockdown. Crowd management is a key concern for over 57 percent of consumers, followed by 52 percent who are uncertain about health and safety and transmission risks and 46 percent who fear long waiting times.

With changing consumer attitudes and concerns there are trends towards a more experiential and innovative offering drawing in audiences.  At the same time as clubs’ and venues’ emphasis is on drawing back the consumer, they are focused on reducing the revenue gap caused by the pandemic, and driving revenue growth in the long term.

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