Essential ingredients for incentivising advertising agencies

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Measuring the performance of marketing campaigns is crucial for effective long term campaign management and the implementation of adequate incentives for agencies. Campaign, client and business performance should all be measured in order to develop an adequately informed view as all major metrics should be covered. Companies track campaign performance by surveying brand awareness through market research conducted before and …

Temporary agency labour billing increases

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A recent study, issued by Markit, has revealed that for the first time this year, the billing of temporary agency labour has gone up. The report was released to coincide with the anniversary of the Agency Worker Regulation 2010 (AWR), which provides increased protection for temporary agency workers in the UK. Many expected the legislation, coupled with the financial climate, to …