The lasting appeal of bricks and mortar shops

The lasting appeal of bricks and mortar shops

Milan Panchmatia Blog, Retail

With many predicting a dire future for physical shopping outlets, 4C Associates’ Milan Panchmatia explains why shops will continue to play a key role in retail strategy. There is no denying the huge impact online retail has had on bricks and mortar shops, however, that does not mean there is no place for physical store fronts in today’s world. Nowadays …