The effects of weather on retailers

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Unseasonal or extreme weather often prompts speculation regarding its effects on business. Recently, several UK retailers posted disappointing results which a number of media outlets were quick to link to unfavourable weather conditions. However, upon closer inspection, several other factors need to be taken into consideration.Considering all FactorsJJB Sports reported an 8.7 per cent slump in first-half sales for 2012. …