Controlling external influences in negotiations-the Real Madrid case

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The current high profile proposed transfer of Gareth Bale is all over the back pages as described by Jeremy Smith back in May 2013, Tactical Negotiation – Gareth Bale vs. Tottenham Hotspur FC. What we are seeing is Real Madrid, the buyer in this case, adopts their traditional negotiation tactic of leveraging their strengths of reputation, glamour and most importantly money. …