Buying fast and slow

Buying fast and slow

William Tickel Blog, Procurement, Retail

Businesses who aren’t paying attention to how they can learn and exploit the insights generated by behavioural economists, should expect to fall behind to those that do. BE insights focus on decisions we make under uncertainty i.e., most of the time. When we shop for example, there are so many different products available, that it’s impossible to objectively know the …