Iceland shakes up the Christmas competition

Iceland shakes up the Christmas competition

Eszter Farkas Blog, Retail

It’s that time of the year when the people of UK are waiting for the big reveal of retailers’ Christmas ads. But this year is different. So far, most of the publicity surrounded Iceland’s advert, a supermarket that is the UK’s smallest when it comes to large supermarket chains. Whether it was intentional and orchestrated by Iceland’s strategists we don’t …