Benchmarking is crucial to cost leadership

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Setting challenging KPIs for your business is all well and good, but needs to be done in line with what your competitors are achieving. Many companies are happy to set themselves internal savings and efficiency objectives which result in incremental, year on year improvements. Whilst this approach can provide significant benefits, aligning the process with what similar companies have achieved …

Predictions for 2013

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Prediction one: Cost leaders will continue to set the pace Ed Ainsworth With slow growth being forecast throughout much of the western world, companies which adopt a cost leadership approach are those most likely to succeed. This strategy, which entails becoming the lowest cost producer in an industry, for a certain quality of product, has been successfully adopted by a …

Cost Leadership and economic uncertainty

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What is Cost Leadership? In his 1985 book, “Competitive Advantage: Creating and Sustaining Superior Performance”, Michael Porter identifies three generic business strategies. These approaches can be applied to products or services across all industries, and in companies of varying sizes. One of these, “Cost Leadership”, is a strategy based on being the lowest cost producer in an industry, for a …

4C Associates to host session at the CIPS Annual Conference 2012

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London, UK – 26 September 2012: 4C Associates will be holding a session entitled “How to Gain a Competitive Advantage through Cost Leadership” at the CIPS Annual Conference, on the 4th October 2012. “We are delighted to be a Premier Exhibition Partner at this year’s CIPS Conference and look forward to hosting our session on driving growth through cost leadership”, said …