My Computer Just Had a Good Idea

Steven Sargent Artificial Intelligence, Blog, Technology 0 Comments

Creativity is the final bastion of what it is to be human, the one thing that machines are not going to be able to do, and therefore our jobs are safe provided they require creative input.  A new book out this month by Marcus du Sautoy, The Creativity Code, discusses to what extent computers can be programmed to invent and …

Does Procurement stifle Marketing’s Creativity?

k a Blog, Marketing, Procurement

A growing number of businesses are looking to drive growth by cutting costs and optimising spend. In this context there is an increasing amount of pressure on marketing and procurement to work together. Traditionally, there has been some scepticism regarding these functions collaborating given their respective mandates. 4C brought together a selection of professionals from several sectors to determine whether …