Gymshark – Is this the Future of Retail?

Lucy Deaner Blog, Retail 0 Comments

With a community of 5.4 million fans across social media and global sales of over £100 million, CEO Steve Hewitt not only steers a fitness empire, but harnesses the power of the Gymshark brand to bring in a packed-out standing room only talk at the Internet Retailing Expo 2019.  Talking to his audience of industry colleagues, Hewitt spoke about how Gymshark – the infamous fitness apparel and accessories brand – have created a loyal community of fans that are never viewed as ‘customers’; ‘they are our community, our fans’. The refreshing retailer ethos exudes people and culture not only at the heart of its audience …

My Computer Just Had a Good Idea

Steven Sargent Artificial Intelligence, Blog, Technology 0 Comments

Creativity is the final bastion of what it is to be human, the one thing that machines are not going to be able to do, and therefore our jobs are safe provided they require creative input.  A new book out this month by Marcus du Sautoy, The Creativity Code, discusses to what extent computers can be programmed to invent and …