The Guardian: Networking in the online age

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Introductions made via social media don’t have the same impact as a face-to-face meeting. “In my view social networks only have a small influence on making introductions and building valuable business relationships. Someone who just gets in touch with you through a social network is unlikely to be a valuable connection,” says Ed Ainsworth, Non-Executive Director at 4C Associates. Read …

Managing disruption in the newspaper industry

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With companies having to adapt to shifting markets faster than ever before, 4C’s Guy Allen considers the challenges facing the newspaper industry. History is full of companies which have failed to react to a change in the market quickly enough. From the slow demise of the UK’s motorcycle industry in the 60s to Kodak’s recent bankruptcy, a failure to embrace …