Supply Management: Coke to implement asset-light supply chain strategy

admin In the press

Handing over its assets to a few long term bottling partners and re-franchising its distribution needs, should help Coca Cola to boost operating margins, save costs and impress shareholders. But will this new asset-light strategy work? Gopal Iyer, sourcing and supply chain consultant at 4C Associates, says: “Time and again, companies have questioned and redefined their core competencies. ‘Deverticalisation’ has …