“See Now, Buy Now” sourcing and the fashion industry

“See Now, Buy Now” sourcing and the fashion industry

Milan Panchmatia Blog, Retail

Changing consumer behaviour has led to a revolution in fashion retail. 4C Associates’ Milan Panchmatia considers how the “See Now, Buy Now” approach will impact established practices. Generally speaking, businesses which sell directly to consumers tend to be those which need to be most reactive to their demands. The propagation of connected devices has led to an increasingly expectant population, …

The challenge of ethical sourcing for fashion brands

The challenge of ethical sourcing for fashion brands

Milan Panchmatia Blog, Retail, Supply Chain

4C Associates’ Milan Panchmatia examines how global fashion companies can balance sustainable supply chains with the need to grow their business. Supply chains are increasingly fragmented and complex. Rapidly changing demand, economic uncertainty and higher levels of competition, mean businesses are constantly having to review their supply lines. Nowhere is this truer than in the fashion industry. Here companies are …