Gymshark – Is this the Future of Retail?

Lucy Deaner Blog, Retail 0 Comments

With a community of 5.4 million fans across social media and global sales of over £100 million, CEO Steve Hewitt not only steers a fitness empire, but harnesses the power of the Gymshark brand to bring in a packed-out standing room only talk at the Internet Retailing Expo 2019.  Talking to his audience of industry colleagues, Hewitt spoke about how Gymshark – the infamous fitness apparel and accessories brand – have created a loyal community of fans that are never viewed as ‘customers’; ‘they are our community, our fans’. The refreshing retailer ethos exudes people and culture not only at the heart of its audience …