5 steps towards more sustainable packaging

Mike Jessop Blog, Retail 0 Comments

Packaging is and can be a brand’s greatest asset not only commanding and stimulating consumer sales, but also protecting the product and informing us of its contents, whilst at the same time always being aligned to the regulatory compliance and the legalities of each market. Sir David Attenborough really hit the consciousness of consumers in the Plastic Planet episode of his Blue Planet II series and left us with a …