Essential ingredients for incentivising advertising agencies

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Measuring the performance of marketing campaigns is crucial for effective long term campaign management and the implementation of adequate incentives for agencies. Campaign, client and business performance should all be measured in order to develop an adequately informed view as all major metrics should be covered. Companies track campaign performance by surveying brand awareness through market research conducted before and …

Oystercatchers gain new strategic partnership from 4C Associates

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Marketing consultancy Oystercatchers, founded by Suki Thompson and Peter Cowie have developed strategic partnership with procurement specialist, 4C Associates. The strengthened relationship enables Oystercatchers with 4C to provide clients with unrivalled advice on how to maximise their marketing spend in this challenging market place. They believe that they will be able to offer broader and more in- depth market and …