Death of the generalist- Is this true for marketing procurement-

Death of the generalist? Is this true for marketing procurement?

Milan Panchmatia Blog, Procurement

As PepsiCo announces the dissolution of its global marketing procurement department, 4C Associates’ Milan Panchmatia & Emanuel Modrovic examine the rise of the specialist In many sectors, a traditional career path will see someone work their way up through the ranks, over a period of time. As they continue this upwards trajectory, the expectation on them will be to take …

ANA marketing procurement conference Phoenix 2015

Milan Panchmatia Events

Is the U.S. Five years (at least) behind the UK in terms of how it manages its agencies. Today in Pheonix. AZ was the first session at this years ANA financial management conference (marketing procurement), the opening topic was around transparency in agency relationships. I have to say that it was with a degree of incredulity that it really became …

Marketing and procurement – making the relationship work

Milan Panchmatia Blog, Procurement 0 Comments

A challenging economic climate has seen many marketing departments put under increased pressure to optimise spend and reporting. Marketers across the globe have found themselves with little option, but to turn to procurement for support. In many companies this “mandatory” collaboration has led to a blossoming relationship. I do not doubt that many marketers were sceptical when they first began …

Five tips for getting procurement and marketing together

admin Blog, Marketing, Procurement 0 Comments

As many companies look to freeze marketing budgets, Steven Sargent examines how procurement can help maximise value. The latest IPA Bellwether Report has revealed an increase in marketing expenditure of just 0.1 per cent for the first quarter of 2013. This reigning in of spend could well prove problematic for marketing departments faced with mounting advertising costs. As a function dedicated to ensuring …

Does procurement stifle marketing creativity?

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A growing number of businesses are looking to drive growth by cutting costs and optimising spend. In this context there is an increasing amount of pressure on marketing and procurement to work together. Traditionally, there has been some scepticism regarding these functions collaborating given their respective mandates. 4C brought together a selection of professionals from several sectors to determine whether …

Marketing ROI in action

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Understanding ROI (Return On Investment) is key to optimising marketing spend. Numerous models and methodologies exist and at 4C we utilise a broad set of tools and strategies to determine where marketing spend is most effective. Each method has its own strengths and weaknesses, which mainly equate to a trade-off between the time and cost of the process and the …

Marketing and procurement driving growth together

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Driving growth through cutting costs and increasing effectiveness has become a priority for many businesses. This has amplified pressure on marketing departments to work with procurement and look beyond simply reviewing contracts and suppliers.In many large organisations marketing and procurement teams have been collaborating for years and have already achieved substantial cost and efficiency improvements. These include better suppliers, improved …

Oystercatchers gain new strategic partnership from 4C Associates

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Marketing consultancy Oystercatchers, founded by Suki Thompson and Peter Cowie have developed strategic partnership with procurement specialist, 4C Associates. The strengthened relationship enables Oystercatchers with 4C to provide clients with unrivalled advice on how to maximise their marketing spend in this challenging market place. They believe that they will be able to offer broader and more in- depth market and …