Marketing ROI in action

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Understanding ROI (Return On Investment) is key to optimising marketing spend. Numerous models and methodologies exist and at 4C we utilise a broad set of tools and strategies to determine where marketing spend is most effective. Each method has its own strengths and weaknesses, which mainly equate to a trade-off between the time and cost of the process and the …

Oystercatchers gain new strategic partnership from 4C Associates

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Marketing consultancy Oystercatchers, founded by Suki Thompson and Peter Cowie have developed strategic partnership with procurement specialist, 4C Associates. The strengthened relationship enables Oystercatchers with 4C to provide clients with unrivalled advice on how to maximise their marketing spend in this challenging market place. They believe that they will be able to offer broader and more in- depth market and …