Fourth Source: Procurement – Better understanding means better business in a post Brexit marketing world

4C Associates In the press

Procurement has always been a source of friction in marketing. Marketers don’t like procurement; it’s that simple, we are the enemy. This is also not helped by the industry perception that Procurement as a function lacks agility and creativity, both assets which are central to marketing and all that it stands for. But, with better communication and understanding this can, …

Digital Marketing Magazine: Think Lean in Marketing

4C Associates In the press

When reviewing marketing spend, all too often organisations focus on the broad budgetary issues that they have, want and need to solve, from ‘how can I buy or do this for less?’ to ‘why can’t my agency hit the brief first time every time?’. To address these types of issues there are a number of steps that can be taken …

Procurement and Supply Australasia: The future of marketing procurement

4C Associates In the press

Marketing is one of many functions which was put under growing pressure following the economic crisis. As a result, many businesses have seen increased collaboration between procurement and marketing. The latter needing an ally in the quest to maximise value and the former enjoying a more strategic role within the business. But what’s next? Milan Panchmatia, Managing Partner at 4C Associates …

The future of marketing procurement

The future of marketing procurement

Milan Panchmatia Blog, Procurement

Marketing is one of many functions which was put under growing pressure following the economic crisis. As a result, many businesses have seen increased collaboration between procurement and marketing. The latter needing an ally in the quest to maximise value and the former enjoying a more strategic role within the business. But what’s next? How can a forward looking business …

Is this the death of marketing procurement-

Is this the death of marketing procurement?

Milan Panchmatia Blog, Procurement

This was the topic of this week’s webinar hosted as a debate between 4C and Spend Matters. The contention from Spend Matters’ Managing Editor Peter Smith was that following the demise of marketing procurement within PepsiCo all marketing procurement might be doomed. Peter, as we all know is a persuasive speaker who really knows his procurement, and he contends that …

Why Marketing Procurement Still Has a Place

Why marketing procurement still has a place

Milan Panchmatia In the press

Towards the end of last year, PepsiCo sent shockwaves through the business world when it announced the dissolution of its marketing procurement department. Responsibility for agency spend and other fees now sit with the business’ individual brands. Many in the marketing industry have welcomed the change. Some see it as a means to bring in creative agencies and new ways …

Marketing and procurement – making the relationship work

Milan Panchmatia Blog, Procurement 0 Comments

A challenging economic climate has seen many marketing departments put under increased pressure to optimise spend and reporting. Marketers across the globe have found themselves with little option, but to turn to procurement for support. In many companies this “mandatory” collaboration has led to a blossoming relationship. I do not doubt that many marketers were sceptical when they first began …

Five tips for getting procurement and marketing together

Five tips for getting procurement and marketing together

admin Blog, Marketing, Procurement 0 Comments

As many companies look to freeze marketing budgets, Steven Sargent examines how procurement can help maximise value. The latest IPA Bellwether Report has revealed an increase in marketing expenditure of just 0.1 per cent for the first quarter of 2013. This reigning in of spend could well prove problematic for marketing departments faced with mounting advertising costs. As a function dedicated to ensuring …

Does Procurement stifle Marketing’s Creativity?

k a Blog, Marketing, Procurement

A growing number of businesses are looking to drive growth by cutting costs and optimising spend. In this context there is an increasing amount of pressure on marketing and procurement to work together. Traditionally, there has been some scepticism regarding these functions collaborating given their respective mandates. 4C brought together a selection of professionals from several sectors to determine whether …

Marketing ROI in action

admin Blog, Marketing, Procurement 0 Comments

Understanding ROI (Return On Investment) is key to optimising marketing spend. Numerous models and methodologies exist and at 4C we utilise a broad set of tools and strategies to determine where marketing spend is most effective. Each method has its own strengths and weaknesses, which mainly equate to a trade-off between the time and cost of the process and the …

Marketing and procurement driving growth together

admin Blog, Marketing, Procurement 0 Comments

Driving growth through cutting costs and increasing effectiveness has become a priority for many businesses. This has amplified pressure on marketing departments to work with procurement and look beyond simply reviewing contracts and suppliers.In many large organisations marketing and procurement teams have been collaborating for years and have already achieved substantial cost and efficiency improvements. These include better suppliers, improved …

Oystercatchers gain new strategic partnership from 4C Associates

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Marketing consultancy Oystercatchers, founded by Suki Thompson and Peter Cowie have developed strategic partnership with procurement specialist, 4C Associates. The strengthened relationship enables Oystercatchers with 4C to provide clients with unrivalled advice on how to maximise their marketing spend in this challenging market place. They believe that they will be able to offer broader and more in- depth market and …

Another win for 4C Outsourced Procurement Services: Prudential

admin Press Releases 0 Comments

11th November 2008 Leading procurement solutions company, 4C Associates, have been appointed to provide Prudential UK with an outsourced procurement service for their indirect spend. This will mean that 4C’s team will be responsible for managing a significant amount of Prudential’s indirect costs across HR services, Property, Professional services, Marketing and Travel. By bringing in 4C as third party experts …