Multi channel, can you make it work?

Milan Panchmatia Blog, Retail 0 Comments

In 2000 I was involved in the music industry. I witnessed first hand the “rabbit in the headlights” strategy of all the major labels, panicking faced with the 10% yearly drop in sales of physical products, such as CDs, while digital was not making any money. They drained CD production departments of all their brainpower and focused 100% of resources …