The omniscient retailer – channels and data

The omniscient retailer – channels and data

Carissa Dzwonek Blog, Retail, Supply Chain

4C Associates’ Carissa Dzwonek explores how omnichannel retailers can leverage the latest solutions to become all-knowing. Omni-channel retail is nothing new. Any business with a bricks and mortar presence, coupled with an online offer can claim to operate across multiple channels. More advanced organisations develop frictionless offers across channels, enabling them to convert customers effectively, regardless of the device or …