Getting personal – using data to tailor retail services

Getting personal – using data to tailor retail services

Andrew Davidson Blog, Retail

4C Associates’ Andrew Davidson considers how added personalisation benefits both retailers and their customers. Before I explore the vast array of advantages offered by personalised retail services, I would like to clarify two common misconceptions. The first is that gathering, analysing and actioning data is expensive. I remain astounded by the amount of retailers not gathering insight through simple loyalty …