Advertising costs to increase in 2012

admin Blog, Marketing 0 Comments

With global advertising spend expected to rise by 6% this year, businesses must prepare for costs in the sector to increase. 4C industry sources indicate that advertising prices within the media market will likely increase by 3.3 per cent.  Internet advertising inflation is expected to rise by seven per cent, radio by five per cent and television by three per …

Going Postal – how business should react to the Royal Mail’s price hike

admin Blog, Procurement 0 Comments

With the Royal Mail today announcing that the price of a first class stamp will go up by 30 per cent, what can businesses do to ensure their costs are not severely affected? The correct response to any supplier radically increasing prices is to try and mitigate it: reduce volumes, switch to a different supplier or change the business model. …