Talking programmatic buying with your Media Agency

Talking programmatic buying with your media agency

Milan Panchmatia Blog, Procurement

There is, I believe, an inevitability that programmatic buying will play a larger part in your media buying landscape over time. The level of efficiency it brings as well as speed of response is likely to drive part of the agenda in the majority of media pitches. As with all procurement activities, understanding the subject matter and mechanics of how …