4C Retail – May Networking Event

Pro Ganguly Blog, Events, Retail

4C Associates’ Insights in Retail networking event at Searcy’s @ at the Gherkin brought together a group of senior leaders from across the retail, food service and convenience industries supported by 4C’s own team of retail industry experts. The round table discussion centred on why the use of data and insights is now, not an option, but a necessity in decision making for retailers and why adopting the use of data is paramount to ensuring their survival in …

Gymshark – Is this the Future of Retail?

Lucy Deaner Blog, Retail 0 Comments

With a community of 5.4 million fans across social media and global sales of over £100 million, CEO Steve Hewitt not only steers a fitness empire, but harnesses the power of the Gymshark brand to bring in a packed-out standing room only talk at the Internet Retailing Expo 2019.  Talking to his audience of industry colleagues, Hewitt spoke about how Gymshark – the infamous fitness apparel and accessories brand – have created a loyal community of fans that are never viewed as ‘customers’; ‘they are our community, our fans’. The refreshing retailer ethos exudes people and culture not only at the heart of its audience …