Gymshark – Is this the Future of Retail?

Lucy Deaner Blog, Retail 0 Comments

With a community of 5.4 million fans across social media and global sales of over £100 million, CEO Steve Hewitt not only steers a fitness empire, but harnesses the power of the Gymshark brand to bring in a packed-out standing room only talk at the Internet Retailing Expo 2019.  Talking to his audience of industry colleagues, Hewitt spoke about how Gymshark – the infamous fitness apparel and accessories brand – have created a loyal community of fans that are never viewed as ‘customers’; ‘they are our community, our fans’. The refreshing retailer ethos exudes people and culture not only at the heart of its audience …

The Guardian: Networking in the online age

admin In the press

Introductions made via social media don’t have the same impact as a face-to-face meeting. “In my view social networks only have a small influence on making introductions and building valuable business relationships. Someone who just gets in touch with you through a social network is unlikely to be a valuable connection,” says Ed Ainsworth, Non-Executive Director at 4C Associates. Read …

Internal business networks: the coming of age

admin Blog, IT 0 Comments

As social technologies become more accessible and easier to use, more and more businesses are embracing the possibilities on offer. Speaking to the Financial Times, Michael Chui, an expert on social media in companies at McKinsey & Company, the global consulting company, said; “We’re seeing everything from enterprise [corporate-specific] social networking to wikis, blogs and micro-blogs.” Faster, Cheaper and more Efficient …