Is this the death of marketing procurement-

Is this the death of marketing procurement?

Milan Panchmatia Blog, Procurement

This was the topic of this week’s webinar hosted as a debate between 4C and Spend Matters. The contention from Spend Matters’ Managing Editor Peter Smith was that following the demise of marketing procurement within PepsiCo all marketing procurement might be doomed. Peter, as we all know is a persuasive speaker who really knows his procurement, and he contends that …