Our Insights

Last month, there were nearly 80 million extra shopping trips, with shoppers spending £2 billion more on food and drink than in 2019. The wide

Any company in today’s market has to stay competitive and in order to do so you have to stay ahead of the curve on what the customer wants. Your “Business as Usual” is

70% of enterprise leaders believe they have access to most of the data from the end-to-end supply chain, while more than 40% of supply chain leaders

In the past few weeks Coronavirus, or COVID-19 as it is now officially termed, has become a global threat to public health. The UK Foreign

I’ve just had a sneak preview of the new Waitrose advert and I love it – it really took me back to the Sainsbury’s “Simply

We, at 4C, are lucky that our individual and corporate experiences are not restricted to just Retail. We learn how different industries drive value from their respective business models. This got us thinking…what

Technology and analytics will be one of the most disruptive forces for retail buyers in this new decade. The role of a buyer is on a quantum leap to a new unknown buying realm. But how exactly will technology change the way that

Article 1 in our 3-part series – An overview of Artificial intelligence Introduction For almost every industry one can think of, disruptive technologies such as

Looking backwards is generally a great way to identify what has worked well and what – with the benefit of hindsight – could have been