Artificial Intelligence or Artificial Idiocracy?

by | Oct 8, 2024

Our Partner, Kelly Archer and IT Expert and Director, Joe Gibson explored what sets good and bad AI technology apart in the procurement space in CPO Strategy’s Spotlight story.

Here’s a preview of the topics covered by our experts:

  • AI in Procurement: Not all AI is equal; generative and conversational AI have distinct impacts.
  • Paths to AI Adoption: Businesses can choose AI extensions, AI solutions, or AI platforms, each with trade-offs affecting costs, expertise, and long-term viability.
  • Human-Centric AI: Procurement tools must be intuitive and value-driven, not just cost-cutting mechanisms.
  • AI and Data Culture: Companies must decide between data extraction (Big Tech) and ethical data practices (privacy-focused firms).
  • Cultural Impact of AI: AI reflects human biases and corporate values; success depends on aligning AI with company culture.
  • Adoption Challenges: 52% of procurement software features go unused, highlighting the need for better implementation.
  • AI’s Future Role: Sustainable success requires integrating culture, data, and AI—prioritizing culture first.

Read the full article here: Artificial intelligence or artificial idiocracy? The future isn’t equal for everyone – CPOstrategy

What’s Next?

At 4C we believe a digital-first strategy is imperative for sustainable competitive advantage, whilst unlocking the full potential of commercial operations. Our digital offering continues to expand, with exciting partnerships and a growing team of digital experts. To find out more, contact Joe Gibson to discuss your challenges and how we can help.

Aug 19 2026

Why Being a B-Corp Matters for Consulting Firms and Clients

Suzanna Hinnell, COO at 4C Associates, explains why B Corp certification matters for consulting firms and how it can shape responsible,...
Aug 17 2026

Third-Party Risk is Your Risk 

Third-party risk is no longer just a procurement or compliance issue. When critical suppliers or their subcontractors fail, the risk is...
Aug 17 2026

From Vision to Reality: A Middle Manager’s Guide to Leading Transformation

Middle managers play a pivotal role in turning strategic vision into measurable results. Explore eight practical strategies to lead...
Aug 17 2026

From Match Days to Peak Days: Building Resilient Hospitality Supply Chains

Summer demand volatility can make or break hospitality operations. Discover how better forecasting, real-time visibility and resilient...
Aug 17 2026

No Power, No AI: The Energy Challenge We’re Ignoring

AI is transforming every industry, but its success depends on one often-overlooked factor: reliable electricity. As demand from AI,...
building with people walking by the Thames
Apr 01 2026

Is your Portfolio of Change Optimised? 4 top tips to get that right.

Discover 4 practical tips to optimise your portfolio of change—aligning strategy, capacity and value to reduce risk and deliver better...
Feb 01 2026

4C Associates Introduces Refreshed Brand Identity Reflecting Its Role Within the FourCentric Group

4C Associates has introduced a refreshed brand identity and digital presence that reflects both how the firm works with clients today and...
Oct 30 2025

The Psychology of Change: Why Your Business Can’t Afford to Ignore It

Discover why most change initiatives fail and how understanding the psychology behind human behaviour can help your business drive lasting...
Oct 22 2025

Is Your Organisation Losing Millions Due to a Weak Procurement Strategy?

Is your organisation losing millions to a weak procurement strategy? Discover key insights from 4C’s Transformative Procurement Survey and...
Oct 15 2025

Act Now: Reimagining Defence Readiness for an Unpredictable Future

Based on insights from Stephen Ainsworth and Robin Agarwal, our whitepaper explores resilience, readiness, and the future of defence...

Get in touch to see how we can transform challenges into results