4C Associates Introduces Refreshed Brand Identity Reflecting Its Role Within the FourCentric Group

4C Associates has introduced a refreshed brand identity and digital presence that reflects both how the firm works with clients today and its role within the private-equity-backed FourCentric group.

The update reinforces 4C’s focus on delivering hands-on, people-led consulting while strengthening how its capabilities connect with the wider group.

London, UK. 9 Feb, 2026

Since 2000, 4C has partnered with public and private sector organisations worldwide to unlock value, drive efficiency, and build long-term resilience. Working alongside client teams as implementers as well as advisors, 4C delivers people-led, technology-enabled transformative solutions that create sustainable impact, measured by the outcomes achieved for clients.

The refreshed brand showcases 4C’s services across commercial strategy, procurement, supply chain, and operations, and how the firm collaborates with specialist sister companies across the FourCentric house of brands. This model gives clients access to broader expertise and end-to-end capability while preserving the practical, tailored approach 4C is known for.

“Our refreshed brand demonstrates the significant progress we’ve made in the past few years, as well as what we can additionally offer as part of the wider FourCentric group,” said Jeremy Smith, Managing Director at 4C. “Clients continue to work with the same hands-on teams and practical mindset that 4C is known for, while benefiting from the depth and scale of specialist capability across the wider group. It allows us to stay true to what works while doing more for our clients.”