Direct to consumer (DTC) or Digital sales channel is the biggest growth area currently across consumer goods. Initially championed by consumer electronic companies like Dell and Apple selling directly to consumers to better manage their supply chain or provide a...
In today’s world, it’s crucial for businesses to be socially responsible and accountable. Customers are becoming increasingly conscious about how companies operate, which has led to many businesses focusing on being sustainable. This has implications for supply chain...
Over the summer, the 4C Life Sciences has been looking at the latest clinical outsourcing trends in discussions with biopharma sponsor companies and leading CROs. The key question has been: “Are the current outsourcing models and relationships really adequate to meet...
Despite a marginal decline since March 2023, food inflation continues to exert a substantial influence on the food and beverage sector. Its persistent high level at 17.4% (ONS, 2023) has ongoing effects on pricing, consumer preference, and overall market dynamics....
We at 4C Associates were delighted to host an event at Sea Container in London on 5 July, bringing together leading sustainability practitioners from a diverse mix of industry sectors to discuss key issues around sustainability, including what it means for...
