In the past few weeks Coronavirus, or COVID-19 as it is now officially termed, has become a global threat to public health. The UK Foreign & Commonweath Office have advised against all but essential travel to mainland China leading to most buying and sourcing trips being cancelled. In China, factories that re-open after the Lunar […]
I’ve just had a sneak preview of the new Waitrose advert and I love it – it really took me back to the Sainsbury’s “Simply Take” adverts of the 1990’s which put great, simple and authentic ingredients at the heart of the advertising message for the very first time. The Waitrose campaign goes a step […]
We, at 4C, are lucky that our individual and corporate experiences are not restricted to just Retail. We learn how different industries drive value from their respective business models. This got us thinking…what can we apply from other sectors to help Retail drive incremental value for their customers and stakeholders? ‘…around $90 to $95 billion in merchandise will be heading back to stores…a total […]
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